In this “relay race” of athletic challenges, we start with break dancers doing their acrobatics which segues to other performers ranging from runners to jump ropers to football and rugby players to a weight lifter and finally marathoners starting a long haul–all moving to the beat of the Human Beinz version of “Nobody But Me,” with sound design from Gus Koven of stimmung. Jake Scott of RSA directed for Wieden+Kennedy, Portland, Ore.
CreditsAgency: Wieden+Kennedy | Portland Ryan O'Rourke, Alberto Ponte, creative directors; Dylan Lee, copywriter; Stuart Brown, art director; Jen Dennis, producer; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: RSA Films Jake Scott, director; Tracie Norfleet, exec producer; Capser Delaney (Cape Town), Michele Abbott (Los Angeles), line producers; Trent Opaloch, DP. Editorial: Spot Welders Inc. Brad Waskewich, editor; Carolina Wallace, post producer; David Glean, post exec producer. Sound Design: Stimmung Gus Koven, sound designer. Audio: Eleven Jeff Payne, mixer.
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a child’s dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girl’s father, from the responsibility of fashioning a eulogy he’s clearly ill-equipped to deliver. In fact, he can’t even remember the beloved pet’s name, referring to Swimmy as “Fishy.” David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligence’s capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More