In this “relay race” of athletic challenges, we start with break dancers doing their acrobatics which segues to other performers ranging from runners to jump ropers to football and rugby players to a weight lifter and finally marathoners starting a long haul–all moving to the beat of the Human Beinz version of “Nobody But Me,” with sound design from Gus Koven of stimmung. Jake Scott of RSA directed for Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Ryan O’Rourke, Alberto Ponte, creative directors; Dylan Lee, copywriter; Stuart Brown, art director; Jen Dennis, producer; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: RSA Films Jake Scott, director; Tracie Norfleet, exec producer; Capser Delaney (Cape Town), Michele Abbott (Los Angeles), line producers; Trent Opaloch, DP. Editorial: Spot Welders Inc. Brad Waskewich, editor; Carolina Wallace, post producer; David Glean, post exec producer. Sound Design: Stimmung Gus Koven, sound designer. Audio: Eleven Jeff Payne, mixer.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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