Rick LeMoine of Chelsea directed this spot in which the best man at a wedding struggles to get the attention of attendees as he tries to make a toast. Turns out he was clanging silverware on a feeble glass containing 64 calories of wine. Another gent comes to the rescue, tapping his bottle of MGD 64. Agency is Saatchi & Saatchi New York.
CreditsAgency: Saatchi & Saatchi/NY Conway Williamson, chief creative officer; Justin Ebert, Dylan Bernd, creative directors; Michael Arguello, Amy Ferguson, art directors; Chris Bradford, Eli Terry, copywriters; John Doris, executive producer. Production Company: Chelsea Rick LeMoine, director; Greg Schultz, producer. Editorial: MacKenzie Cutler Dave Koza, editor. Postproduction: Company 3 New York Tom Poole, colorist.
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a childโs dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girlโs father, from the responsibility of fashioning a eulogy heโs clearly ill-equipped to deliver. In fact, he canโt even remember the beloved petโs name, referring to Swimmy as โFishy.โ David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligenceโs capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More