Samuel Bayer of Serial Pictures directed this stirring anthem to Detroit, intertwining the Motor City’s quest for an economic comeback with that of Chrysler. As we see gritty urban imagery, an attitude of perseverance and survival in the face of adversity emerges. Agency is Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Mark Fitzloff, executive creative director/copywriter; Susan Hoffman, executive creative director; Aaron Allan, creative director; Joe Staples, creative director/copyowriter; Kevin Jones, Greg Rutter, Dan Kroeger, copywriters; Jimm Lasser, art director; Bob Wendt, producer; Ben Grylewicz, executive producer. Editorial: Joint Editorial, Portland, Ore Tommy Harden, editor; Jennifer Patterson, post producer; Patty Brebner, post exec producer. Visual Effects: Method Robert Owens, VFX exec producer; Claus Hansen, Flame artist; Ashley Zastrow, VFX producer Audio: Eleven Jeff Payne, mixer; DJ Fox-Engstrom, producer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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