Noam Murro of Biscuit Filmworks directed this spot in which a village appears on the verge of being destroyed by fire. Among the casualties would be the Jameson distillery and the whiskey it houses. In this tall tale, John Jameson saves the village–and the precious whiskey–by starting another catastrophe: a flood. Visual effects houses were Method and Scanline. Creative came from TBWAChiatDay, New York.
CreditsAgency: TBWA/Chiat/Day, Inc Mark Figliulo, chairman/chief creative officer; Jonathan Mackler, creative director; Anthony DeCarolis, associate creative director/art director; Erik Fahrenkopf, associate creative director/copywriter; Jason Souter, sr. producer of Media Arts. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, sr. executive producer; Colleen O�Donnell, exec producer; Jay Veal, line producer; Gary Naccarato, creative post supervisor; Thomas Sigel, DP; John Beard, production designer; Mark Taylor, assistant director. Editorial: Spot Welders Inc. Brad Waskewich, editor; Joanne Ferraro, exec producer; Marlo Nespeca, Anchor Mak, assistant editors; Amanda Slamin, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Dan Glass, sr. creative director; Gabby Gourrier, sr. exec producer; Sascha M. Flick, VFX producer; Jeff Willette, CG supervisor; Chris Bankoff, compositing supervisor; Todd Herman, CG lead, Maya;
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More