Lance Acord of Park Pictures directed and shot this spot in which a boy in a Darth Vader costume tries to exert “The Force” on various objects but to no avail. But his father makes sure that “The Force” is with his son via the remote startup capability of his Volkswagen Passat. This Super Bowl spot came out of Deutsch LA.
CreditsAgency: DeutschLA, Inc. Eric Springer, EVP/group creative director/copywriter; Michael Kadin, EVP/group creative director/art director; David Povill, senior copywriter; Ryan McLaughlin, senior art director; Craig Melchiano, art director; Vic Palumbo, EVP/director of integrated production; Victoria Guenier, SVP/director of broadcast production; Jim Haight, producer; Brooke Yaussi, associate producer. Production Company: Park Pictures Lance Acord, director/DP; Mary Ann Marino, executive producer. Editorial: Union Editorial Jim Haygood, editor; Dylan Firshein, assistant editor; Michael Raimondi, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Megan Dahlman, producer. Music: Endless Noise Mary Catherine Finney, music producer; Jeff Elmassian, arranger/sound designer. Audio: Lime Studios Mark Meyhaus, mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More