Lance Acord of Park Pictures directed and shot this spot in which a boy in a Darth Vader costume tries to exert “The Force” on various objects but to no avail. But his father makes sure that “The Force” is with his son via the remote startup capability of his Volkswagen Passat. This Super Bowl spot came out of Deutsch LA.
Agency: DeutschLA, Inc. Eric Springer, EVP/group creative director/copywriter; Michael Kadin, EVP/group creative director/art director; David Povill, senior copywriter; Ryan McLaughlin, senior art director; Craig Melchiano, art director; Vic Palumbo, EVP/director of integrated production; Victoria Guenier, SVP/director of broadcast production; Jim Haight, producer; Brooke Yaussi, associate producer. Production Company: Park Pictures Lance Acord, director/DP; Mary Ann Marino, executive producer. Editorial: Union Editorial Jim Haygood, editor; Dylan Firshein, assistant editor; Michael Raimondi, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Megan Dahlman, producer. Music: Endless Noise Mary Catherine Finney, music producer; Jeff Elmassian, arranger/sound designer. Audio: Lime Studios Mark Meyhaus, mixer.
Top Spot of the Week: Barnardos, BBH Dublin, Director David Leon Shed Light On Childhood With Birthday Candles
Children’s charity Barnardos is releasing this thought-provoking film created by BBH Dublin to highlight the challenges some children in Ireland face. Barnardos knows that to understand a child’s issues takes time and work. It’s not a quick fix. That forms the basis of the new film in the “Change Their Story” campaign, which follows a young boy recounting a childhood birthday. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake topped with candles. The story is then retold again and again. With each blow of the candle, more of the facade is chipped away to get to the truth; that his birthdays weren’t very special. The story ends with the boy, now in his teens, opening up about his real childhood experience to a Barnardos keyworker. All laddering up to the enduring line, “Because childhood lasts a lifetime.” BBH Dublin worked closely with Barnardos to capture the reality of the healing process on film--how it’s an ongoing journey that requires continued support. David Leon directed via production company Iconoclast. Evonne O’Rourke, production lead, BBH Dublin, added, “We felt a real responsibility to produce a piece of work that had impact and the power to support the brilliant work that Barnardos does. We knew we had a great script on our hands, but it was crucial that the idea was underpinned by craft that protected the authenticity of the story. “It was a fine balance to strike--the production design, edit, sound design and color grade all had key parts to play in shaping and enhancing the narrative but not in a way that would overpower or become the focal point of the film.” [video width="1920" height="1080"... Read More