Martin Granger of Moxie Pictures and Brickyard VFX teamed on this spot which shows a telephone wire character clearly overmatched when trying to handle Comcast’s HD power. Agency is Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Jamie Barrett, creative director; Chris Ford, group creative director; Dan Lucey, associate creative director; Chris Valencius, art director; Craig Mangan, copywriter; Tod Puckett, executive producer; Timothy Plain, producer. Production Company: Moxie Pictures Martin Granger, director; Barry Parrell, DP; Karol Marrs, exec producer; Heidi Soltesz, line producer. Editorial: hutchco technologies Jim Hutchins, editor; Steve Miller, Joaquin Machado, assistant editors; Jane Hutchins, exec producer/producer. Postproduction: Company 3 Visual Effects: Brickyard VFX Mandy Sorenson, VFX supervisor/2D artist; Kathy Siegel, VFX supervisor; Kirsten Andersen, VFX exec producer; Diana Young, VFX producer; Jimi Simmons, Sean McLean, Peter Bullis, Geoff McAuliffe, Robin Hobart, Patrick Poulatian, Narbeh Mardirossian, Matt Trivan, 2D artists; Nick Zagani, Gina Downing, Chris Sonia, Joe Morrison, 2D support artists.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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