Brian Beletic of Smuggler and SWAY Studios teamed on this spot introducing the 2011 MINI Countryman four-door vehicle multiple times. Each time the Countryman confronts an obstacle, an additional Countryman is created. Agency was BSUR Amsterdam.
Production Company: Smuggler Brian Beletic, director; Brian Carmody, Patrick Millingsmith, Lisa Rich, exec producers; Laura Thoel, head of production; Tim Kerrison, line producer; Franny Faull, post producer. Editorial: Rock Paper Scissors Adam Pertofsky, editor; Carol Lynn Weaver, exec producer; Juliet Batter, producer; Neil Meiklejohn, assistant editor. Visual Effects: SWAY Studio Jason Cohon, exec producer; Aaron Powell, VFX supervisor; Pilon Lectez, compositing supervisor/sr. Flame artist; Artur Sayan, CG supervisor; Alex Thiesen, sr. producer; Andrew Gilson, production coordinator; Brad Scott, Todd Hemsley, Flame artists; Lawrence Littleton, Scott Hale, Ken Littleton, Nuke artists; Robert Glazer, pre-visualization; Cesar Chavez, Drive-A-Tron operator/color & lighting; Alexander Powell, Drive-A-Tron operator; Nathan Millsap, animator/color & lighting; Arthur Sayan, color & lighting; Andrew Swihart, photogrammetry; Rob Valdivia, Steve Wang, FX artists; Marco Maldonado, tracking lead; Steve
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More