Brian Beletic of Smuggler and SWAY Studios teamed on this spot introducing the 2011 MINI Countryman four-door vehicle multiple times. Each time the Countryman confronts an obstacle, an additional Countryman is created. Agency was BSUR Amsterdam.
Credits
Production Company: Smuggler Brian Beletic, director; Brian Carmody, Patrick Millingsmith, Lisa Rich, exec producers; Laura Thoel, head of production; Tim Kerrison, line producer; Franny Faull, post producer. Editorial: Rock Paper Scissors Adam Pertofsky, editor; Carol Lynn Weaver, exec producer; Juliet Batter, producer; Neil Meiklejohn, assistant editor. Visual Effects: SWAY Studio Jason Cohon, exec producer; Aaron Powell, VFX supervisor; Pilon Lectez, compositing supervisor/sr. Flame artist; Artur Sayan, CG supervisor; Alex Thiesen, sr. producer; Andrew Gilson, production coordinator; Brad Scott, Todd Hemsley, Flame artists; Lawrence Littleton, Scott Hale, Ken Littleton, Nuke artists; Robert Glazer, pre-visualization; Cesar Chavez, Drive-A-Tron operator/color & lighting; Alexander Powell, Drive-A-Tron operator; Nathan Millsap, animator/color & lighting; Arthur Sayan, color & lighting; Andrew Swihart, photogrammetry; Rob Valdivia, Steve Wang, FX artists; Marco Maldonado, tracking lead; Steve
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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