Sammy Albis of Magnet Filmworks directed this spec spot in which a man walks along city blocks as he text messages, oblivious to his surroundings. He bumps into people and finally walks right into a lamp post, causing him to fall flat on the ground. We’re then left to wonder what if this guy were driving a car instead of walking? Agency is La Agencia de Orci & Asociados.
Agency: La Agencia de Orci & Asociados Ricardo Cardenas, creative director; Allan Perez, producer.
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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