Beacon Street Studios turned out music and sound design for this spot in which NASCAR drivers and a capacity stadium audience break out into song, “teaching the world (and NASCAR nation] to sing.” Mike Long of Epoch Films directed the :60 for Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, Sheena Brady, creative directors; Nate Miller, art director; Brian Murphy, writer; Ben Grylewicz, executive producer; Andy Murillo, producer. Production Company: Epoch Films, LA Office Mike Long, director; Jerry Solomon, exec producer; Tracy Broaddus, line producer. Editorial: Joint Editorial, Portland, Ore Matt Hilber, editor; Vicky Poole, assistant editor; Emily Fincher, producer. Visual Effects: Zoic Studios Leslie Ekker, VFX supervisor; Neil Ingram, producer; Erik Press, exec producer ;Sean tompkins, VFX coordinator. Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Brian Chapman, sound designer; Adrea Lavezzoli, producer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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