Mike Ciacciarelli and Donnie Bauer of Optimus directed this spot in which the logo for Chicago’s Museum of Science+Industry opens up to reveal old worlds, new frontiers and interactive exhibits. Combining different production disciplines, the commercial was conceived by Hoffman York, and debuted in Chicago during the telecast of the Winter Olympics’ opening ceremony.
CreditsAgency: Hoffman York Tony Bonilla, VP/creative director; Eric Oken, creative director; Steve Ross, producer; Mike Smith, sr. VP client services. Production Company: ONE at Optimus,Optimus John Noble, exec producer; Joe Tipre, production manager; Fred Miller, DP; Sarah Slevin, production coordinator.,Donnie Bauer, Mike Ciacciarelli, directors Postproduction: Optimus Donnie Bauer, editor; Brian Hrastar, sr. producer; Logan Hall, assistant editor; Mark Walczak, CGI modeling/rigging/water simulation; Marko Markewycz, Paul Roskes, rotoscoping; Glen Noren, Cory Davis, online. Music: What the Hale Productions Ken Hale, composer Audio: Optimus Joel Anderson, sound engineer; Marina Bacci, audio assistant.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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