The camera romances a kimono and then the woman revealed to be wearing it as she breaks out into dance amidst falling red rose petals in this visually arresting spec spot branding Rihaku sake, tagged with the line “Awaken Your Senses.”
Arousing the senses in this black-and-white piece, with splashes of red, was New York-based creative studio/effects house Resident with its Gregory de Maria and Gene Nazarov serving as directors, producers, VFX creative directors and After Effects artists. Resident’s de Maria also served as colorist. Other After Effects artists were Erik Rasmussen, Cory John Stoffa and Adam VanDine. Rasmussen additionally served as a Maya artist along with Orges Kokoshari. Smoke artist was Greg Rubin.
The DP was Brian O’Carroll.
Editor was Neil Miller of wild(child), New York. Resident is part of the wild(child) family of companies.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More