Yuval and Merav Nathan directed this Annie Award-winning spot via Acme Filmworks for agency Branding, Miami and Madrid. Animators on this stop motion ad were Yuval Nathan, Guy Ben-Shitrit and Pete Levin.
Credits
Animation: Acme Filmworks, Hollywood, Calif. Yuval & Merav Nathan, directors; Ron Diamond, exec producer; Gwynn Adik, co-exec producer; Donna Waxstein, producer; Rich Thomas, DP; Yuval Nathan, Guy Ben-Shitrit, Pete Levin, animators; Merav Nathan, production designer; Tricia O’Connell, art director; Maureen Burke, wardrobe; George Khair, postproduction supervisor; Scott Coleman, technical support.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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