Joachim Back of Park Pictures directed this spot in which a construction worker literally finds himself up to his armpits in alligators. A voiceover recommends that next time there’s “no time for lunch,” grab a sandwich at QuikTrip convenience stores. This spot debuted regionally during the Super Bowl telecast. Agency was The Richards Group, Dallas.
Credits
Agency: The Richards Group, Dallas. Bill Milkerelt, brand creative/creative director-copywriter; Peter Everitt, brand creative/art director; Jack Westerhold, brand creative/copywriter; Bridget Fontenot, broadcast producer. Production Company: Park Pictures Joachim Back, director; Jim Frohna, DP; Jackie Kelman Bisbee, exec producer; Mary Ann Marino, exec producer L.A.; Dinah Rodriguez, head of production; Erin Wile, producer. Editorial: Whitehouse Post Productions, London Russell Icke, editor; Corina Dennison, exec producer. Visual Effects: Smoke & Mirrors NY Nic Seresin, lead VFX; Sam Caine, Flame artist; Paul O’Beirne, producer. Audio: Sound Lounge Phillip Loeb, sound designer/mixer; Evan Mangiamele, sound designer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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