Joachim Back of Park Pictures directed this spot in which a construction worker literally finds himself up to his armpits in alligators. A voiceover recommends that next time there’s “no time for lunch,” grab a sandwich at QuikTrip convenience stores. This spot debuted regionally during the Super Bowl telecast. Agency was The Richards Group, Dallas.
Credits
Agency: The Richards Group, Dallas. Bill Milkerelt, brand creative/creative director-copywriter; Peter Everitt, brand creative/art director; Jack Westerhold, brand creative/copywriter; Bridget Fontenot, broadcast producer. Production Company: Park Pictures Joachim Back, director; Jim Frohna, DP; Jackie Kelman Bisbee, exec producer; Mary Ann Marino, exec producer L.A.; Dinah Rodriguez, head of production; Erin Wile, producer. Editorial: Whitehouse Post Productions, London Russell Icke, editor; Corina Dennison, exec producer. Visual Effects: Smoke & Mirrors NY Nic Seresin, lead VFX; Sam Caine, Flame artist; Paul O’Beirne, producer. Audio: Sound Lounge Phillip Loeb, sound designer/mixer; Evan Mangiamele, sound designer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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