Erich Joiner from Tool of North America directed this viral spot which heralds an office’s most successful charitable clothing drive ever. The secret to this resounding success–donors receive a Bud Light for each article of clothing donated. This leads to many office workers shedding their attire as well as their inhibitions, creating some awkward yet humorous moments as conceived by DDB Chicago.
Credits
Agency: DDB Chicago, Inc. Chris Roe, Chuck Rachford, VPs/creative directors; Mark Gross, group creative director; Jason Karley, associate creative director/copywriter; Galen Graham, associate creative director/art director; Jamie Overcamp, art director; John Hart, copywriter; Scott Kemper, producer. Production Company: Tool of North America Erich Joiner, director; Brian Latt, Jennifer Siegel, exec prdoucers; Dustin Calliff, exec producer, digital; Joby Ochsner, line producer; Mark Plummer, DP; Samantha Gore, production designer. Editorial: Whitehouse Post Productions, Chicago Matthew Wood, editor; Kristin Branstetter, producer. Postproduction: The Filmworkers’ Club, Chicago Rob Churchill, online artist Sound Design: Another Country John Binder, sound designer.
Screenwork Type:Top Spot
Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
MySHOOT Profiles
Add A Comment