We open on a woman laying in a hospital bed. She is bald, presumably from chemotherapy. The camera moves back to reveal that the bed is on a heavily trafficked city sidewalk, next to a public transportation Metro station.
The woman is strong in voice and spirit as she earnestly seeks help, holding up a collection cup, asking passersby during work commute time to donate to research in the fight against Hodgkin’s Disease. One pedestrian after another ignores her, preoccupied with getting to their workplaces or wherever.
A supered message then appears on screen against a backdrop: “Youth are the #1 victims of Hodgkin’s Disease. Funding for research is largely non-existent.”
An end tag carries a website address–fight2win.org–for those who care to learn more and hopefully help.
The website is that of the Alese Coco Fight 2 Win Foundation, which aims to find a cure for Hodgkin’s Disease and recurrent Hodgkin’s Disease through increasing awareness and raising money to fund research grants.
The PSA was directed by the Russo Brothers of RSA Films for Draftfcb, Irvine, Calif. Editor was Hovig Menakian of Optimus Santa Monica. The spot is slated to run on FOX, Turner and ESPN through the end of the year.
“[Hodgkin’s Disease] victims are literally being ignored,” said creative director/writer Scott Murray of Draftfcb, Irvine. “We decided that was the story we needed to tell, and we went out of our way to make sure the spot felt as real as possible–from the casting to the sound design to the look of the film to the way we edited the story–so as to make sure nothing got in the way of the message.”
The PSA originated when Greg Creed, the president of Taco Bell who sits on the board of the Alese Coco Fight 2 Win Foundation, asked Draftfcb and Optimus to develop a spot to help the organization’s mission.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More