Baker Smith of harvest directed this spot in which we find out why a flight attendent, her beverage cart and a male passenger are free falling through the sky. We’re taken to “10,000 feet earlier” to discover that the man is weary and oblivious as he thinks he’s opening the lavatory door but instead is opening the emergency exit. He and the flight attendant are sucked out into the wild blue yonder. This bit of skydiving could have been avoided if the man had been energized by a late afternoon snack of Emerald Nuts.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, co-founder/creative director; Robert Riccardi, managing partner; Steve Simpson, creative director; Erik Enberg, copywriter; Will Hammond, art director; James Horner, producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, Scott Howard, exec producers; Rob Sexton, head of production/producer; Mala Vasan, line producer; Tony Wolberg, DP. Visual Effects: MPC (The Moving Picture Company) Franck Lambertz, VFX supervisor; Chris Clyne, Ben Davidson, Ryan Knowles, Nick Losq, John Roden, Che Sung Man, VFX team; Andrew Bell, exec producer; Allyson Nevil, post producer; Mark Gethin, telecine. Music: HUM Music+Sound Design, Santa Monica Debbie Landon, exec producer.
Screenwork Type:Top Spot
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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