Daniel Kleinman of Rattling Stick directed this Super Bowl spot for Monster.com via BBDO New York in which an office worker gets the wrong end of the deal yet again. Maybe it’s time for a job change. The spot brings new meaning to the predicament of working under a boss who’s an ass.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Eric Silver, exec creative director; Gerard Caputo, art director; Reuben Hower, writer; Ed Zazzera, Anthony Curti, sr. producers; Loren Parkins, music producer; Theresa Ward, assistant producer. Production Company: Rattling Stick, London,Epoch FIlms, NY Office Daniel Kleinman, director; Johnnie Frankel, prdoucer; John Mathieson, DP.,Daniel Kleinman, director; Jerry Solomon, executive producer. Editorial: Spot Welders Inc. Haines Hall, editor Postproduction: The Mill, New York Fergus McCall, colorist Visual Effects: Framestore NY James Razzall, executive producer; Michael Stanish, producer; Mike McGee, VFX supervisor; Chris Redding, Marcelo Pasqualino, Flame artists. Sound Design: Stimmung Gus Koven, sound designer Audio: Sound Lounge Tom Jucarone, mixer.
We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
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