Star NFL players sense an inner calling and begin to migrate towards pre-season training camp. The visually driven spot is powerfully quiet and quite a departure from the macho, aggressive sports-minded norm. Janusz Kaminski directed the :60 for mcgarrybowen, New York.
Credits
Agency: mcgarrybowen, New York Gordon Brown, chief creative officer; Eric Segal, Lars Jorgensen, creative directors; Andrew Conklin, art director; Justin Kaswan, copywriter; Katya Bankowski, producer. Production Company: Independent Media, Santa Monica Janusz Kaminski, director/DP; Susanne Preissler, executive producer; Lindsay Skutch, producer. Editorial: Final Cut Akiko Iwakawa, editor; Stephanie Apt, executive producer; Summer Raymond, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Audio: Sound Lounge Peter Holcomb, Tom Jucarone, mixers.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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