A viral video PSA intended to raise money for Burma, created by Ogilvy & Mather, Amsterdam, and produced by Shilo, shows war planes flying over Burma and dropping flowers instead of bombs. The 60-second film shows the flowers that appear as black dots in the sky until they open to reddish blossoms before covering the ground with a colorful splendor. There is no live-action footage in the film. It was made with 3D animation and miniature model-making. Flowers and the Burma landscape were sketeched and painted. The producers used Maya for the 3D footage, Adobe After Effects for compositing and Final Cut Pro for editing.
Credits
Agency: Ogilvy & Mather Carl Le Blond, executive creative director, writer; Bredan Bentz van den Berg, producer; Production Company: Shilo Andre Stringer, creative director; Tracy Chandler, Mark Hanrahan executive producers; Andre Stringer, Tamir Sapir, David Hill, lead artists; Mathieu Reynault, Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask, matte painting; Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgnens, 3D animators; Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton, 3D artists; David Hill, Andre Stringer, Tamir Sapir, Marco Gaimpaolo, Cassidy Gearhart, Noah Conopask, Stieg Retlin, compositors; Evan Dennis, typography; Willi Patton, miniature design; Nathan Caswell, editor; Dante Nou, sound design; Danielle Smith, coordinator; Lindsay Bodanza, producer
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
