We open on a laboratory where scientists and engineers are working on making the volume balance on Toshiba television sets just right. This can come in handy for the next slice of life we’re about to see–a young man with his girlfriend asleep on his shoulder in front of the TV on which is blaring a six hour marathon of chick flicks.
The guy wants to change the channel to something a little more, well, “nakeder.” He successfully grabs the remote control but upon changing the channel, blaring porn-like music sounds out, awakening the gal who’s upset to see her beau’s taste in programs.
“Nakeder” is one of two spots in a package directed by Aleysa Young of Partners Film, Toronto, for agency Zig, Toronto.
The Zig creative ensemble on the campaign included executive creative director Martin Beauvais, creative directors Aaron Starkman, Jason Hill and Michael Murray, copywriters Scott MacGregor and Neil Blewett, art directors Yasmin Sahni, Anthony Del Rizzo, Jeremy Burgin and Spencer Black, and producer Dena Thompson.
The DP was Chris Mably. Editor was Marco Pazzano of Panic & Bob, Toronto.
THE 2010 ANDY JURY IS IN
The 25 jurors voted on at www.electthejury.com for the 2010 International ANDY Awards, advertising’s first awards show to bring innovators from inside and outside the industry together and crowdsource its jury selection process, were announced by the show’s co-chairs Ty Montague, co-president/CCO of JWT North America, and Michael Lebowitz, founder/CEO of Brooklyn, N.Y.-based digital agency Big Spaceship. After six weeks of voting across five continents, the creative minds picked to serve on the jury from Feb. 21-27 in New Orleans are: Suzana Apelbaum, partner/CCO, REDE; Remi Babinet, founder/global creative director, BETC Euro RSCG; Hashem Bajwa, exec director of digital strategy, Droga5; Jeff Benjamin, exec creative director/interactive, Crispin Porter + Bogusky; Rick Boyko, director, VCU Brandcenter; Juan Cabral, creative director, Fallon London; Rebecca Carrasco, partner/executive creative director, Colman/Rasic/Carrasco; Mimi Cook , creative director, Apple; Shepard Fairey, graphic designer/graffiti artist; Pete Favat, CCO, Arnold Worldwide; Tony Granger, global CCO, Y&R; Rei Inamoto, CCO, AKQA; Prasoon Joshi, executive chairman, McCann Erickson, India; Alessandra Lariu, sr. VP, digital group creative director, McCann N.Y.; Nick Law, executive VP/CCO, R/GA; Jose Molla, co-founder/exec creative director, la comunidad; Bob Moore, CCO, Publicis; PJ Pereira, CCO/co-founder, Pereira & O’Dell; Leo Premutico, co-founder/creative director, Johannes Leonardo; Ashley Ringrose, co-founder, Soap Creative; Vivian Rosenthal, co-founder, Tronic Studios; Rob Schwartz, CCO, TBWAChiatDay; Mark Tutssel, CCO, Leo Burnett Worldwide; Erik Vervroegen, creative director, Goodby, Silverstein & Partners; and Mark Waites, founding partner/joint creative director, Mother/London.
PEOPLE IN THE NEWS….
Melissa Blazer has joined Crispin Porter+Bogusky, Boulder, Colo., as associate creative director. She comes over from TBWAChiatDay, L.A., where she was a sr. copywriter in traditional and digital disciplines….Zoic Studios, L.A., has named Erik Press to serve as executive producer. He earlier was exec producer at CBS Digital and Beau Studio…Audio mixer Dona Richardson, previously at Union Editorial and AudioBanks, has joined The Mix, Santa Monica….
