Ford’s Drive one campaign includes a series of webisodes that embody the campaign pillars–quality, green, safe and smart. Created by Team Detroit and produced by GMD Studios, the webisodes focus on Ford executives who discuss their work and the new technology behind the vehicles. “How Fast Can Green Go” focuses on the Fusion 999, a hybrid race car that reaches a speed of 207 mph. Footage of the car performing on the Bonneville Salt Flats was merged with an interview of a Ford technician to create the webisode, which was shot with Panasonic DVX100A and HVX200 cameras.
Credits
Agency: Team Detroit Toby Barlow, executive creative director; Matthew Jacobson, creative director; Sam Walsh, executive producer Production Company: GMD Studios Brian Clark, Jonny Leahan, story producers; Darren Himebrook, producer; Miguel Drake-McLaughlin, dp; Chris Bremer, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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