Nike Asia Pacific is promoting the Nike Zoom Kobe III shoe with a video ad featuring motion graphics elements that can be clicked for additional content, which consist of interviews with Kobe Bryant about his playing strategy. The one-minute and twenty-three-second video, created by AKQA/San Francisco and produced by Form/Los Angeles, serves up the interview segments after viewers click on graphic elements, such as “My Split & Drive.” The film was created in Flash and finished in After Effects.
Production Company: FORM,akqa Jesse Dylan, director; Craig Rodgers, Rossi Cannon. executive producers; Rolf Kesterman, dp; Dawn Iacino, producer ,Neil Robinson, creative director; Steve Tornello, senior writer; Caio Lazzuri, art director; Charles Duncan, senior developer; Antti Kupila, Austin Ellis, flash developers; Chris Conrad, Simon Jefferson, Angelina Muffelletto, Andrea Bustabade, producers; Jonathan Yuen, designer; Richard Devine, sound design;
Hoj Jomehri, senior motion graphics designer
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
