Parents have a birds-and-the-bees talk with their daughter, but with the irresponsible message that she should have as much sex as possible. The spot’s message: Parents shouldn’t act this way. Neither should people with dogs and cats.
Credits
Agency: Matter, Los Angeles Dan Neri, creative director/art director; Scott Murray, creative director/copywriter. Production Company: The Oil Factory, Beverly Hills Steven Tuschida, director; Chris Palladino, producer; Rhet Bear, DP. Editorial: Optimus Jim Staskauskas, editor. Postproduction: Company 3 Los Angeles Dave Hussey, colorist Audio: POP Sound Mitch Dorf, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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