The Mysterious Mystery of the Malfunctioning Pets is an animated film that supports kajeet cell phones by showing the kajeet crew of round colorful characters using the phones to solve a mystery of an evil janitor who plants chips in pet brains to render them helpless. The film was created in 2D with scenes shot in Flash and animated in Maya.
Agency: Red Tettemer, Inc. Steve Red, chief creative officer; Bryon Lomas, vp, creative director; Steve Thompson, associate creative director, art director; Matt Lanzdorf, copywriter; David Mihal, senior producer; Kelly Kvitka, group account director; Wick Vipond, account executive Production Company: Mekanism Ian Kovalik, director; Cliff Mueller, animation director; Oliver Moore, technical director; Velvy Appleton, head of production; Lindsay Fa, producer Editorial: Mekanism Cliff Mueller, editor Visual Effects: Juice Box
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
