To promote “Epsonality,” Epson’s new campaign that sells printers according to consumers’ personality types, the company runs videos on the homepage of www.epsonality.com that show a happy couple discussing the epsonality concept. The videos, shot for Butler, Shine, Stern & Partners by Tool of North America, show the couple on a white couch in a sky blue room to create a warm environment, which expresses the harmony of man and machine.
Credits
Agency: Butler, Shine, Stern & Partners John Butler, creative director: Mike Howard, Jordan Kretchmer (interactive), associate creative directors; Greg Desmond, JP Guiseppi (Designer), art directors; Laura Mulloy, copywriter; Alex Lind, Susan Crimley, agency producers Production Company: Tool of North America Geordie Stephens, director; M๏ฟฝrten Tedin, dp; Aron Beroud, production designer; Jennifer Siegel, Brian Latt, executive producers; Gayleen Sharon, line producer: Editorial: Cleaver Pete Koob, editor Postproduction: Teak Motion Visuals Mark Everson, online artist Visual Effects: Company 3 Stefan Sonnenfeld, telecine colorist Audio: One Union Recording Studios Joaby Deal, mixer
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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