Unrealistic, fashion model-like standards for what constitutes female beauty bombard us in this piece, making it clear parents and mentors of young girls ought to talk to their kids about the essence of beauty before their heads are full of unhealthy, unrealistic visions promulgated by the fashion/beauty/cosmetics industry.
Credits
Agency: Ogilvy & Mather Janet Kestin, Nancy Vonk, chief creative officers; Tim Piper, associate creative director/art director/copywriter; Mike Kirkland, art director/copywriter; Stuart Campbell, Sharon Lee Pan, art directors; Brenda Surminski, executive producer; Jeff McDougall, producer. Editorial: Soho Post, Toronto Doug Morris, executive producer; Stefani Kouverianos, post producer; Kevin Gibson, online/offline editor; Tim Piper, offline editor. Rogue Editorial, Toronto. Mark Sheehan, assistant editor. Postproduction: Notch Bill Ferwerda, colorist; Dan Stone, assistant. Audio: Vapor Music
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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