A couple is pleased to see how well their investment portfolio is performing–until their financial consultant informs them that they made a particularly big profit on their investment in genocide. A voiceover asks, “Are your mutual funds funding genocide,” with a spot tag directing us to the website for the Save Darfur Coalition.
Credits
Agency: GMMB Dave Tobey, creative director; Aimee Sanders Freund, copywriter; Andrew Silver, producer. Production Company: RSA Films Jake Scott, director; Fran McGivern, executive producer; Michele Abbott, producer; Ben Seresin, DP. Editorial: Final Cut JD Smyth, editor; Kiayan Reuter, producer. Postproduction: Company 3 Los Angeles David Hussey, colorist. Brickyard VFX, Santa Monica. George Fitz, online artist; Diane Young, producer. Audio: POP Sound Peter Rincon, audio mixer/sound designer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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