A 90-second video of a drum-playing gorilla is being used to promote Cadbury Dairy Milk’s chocolate bar in the U.K. The gorilla plays his solo with the Phil Collins track, “In the Air Tonight,” which has a well known drum solo. The spot started on TV but is earmarked for the web where it can be posted to YouTube and shared virally.
Credits
Agency: Fallon | London Juan Cabral, director; Richard Flintham, creative director; Nicky Barnes, producer Production Company: Blink Matthew Fone, producer; Dan Bronks, dp Editorial: Final Cut Joe Guest, editor Postproduction: MPC (The Moving Picture Company) Graham Bird, producer; Mark Gethin, telecine; Tom Harding, vfx supervisor; Richard McKeand, Ann Krogstad, Martin Cook, Tom Cardo-Moreno, vfx team
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment