A man stands in his office and shaves himself. He looks carefully in the mirror to make sure he does a good job–of shaving his chest hair in a pattern that looks like he has a built-in tie and shirt collar. The moral of this story: Being bored can lead to stupid behavior so you better check out the exciting offerings on entertainment.ie.
Credits
Agency: Cawley Nea TBWA, Dublin, Ireland Alan Kelly, creative director; Mark Black, art director; Graham Stewart, copywriter. Production Company: Red Rage Films, Dublin Lena Beug, director; Paul Holmes, producer; Kip Bogdahn, DP. Editorial: Windmill Lane, Dublin Philipo Cullen, editor. Postproduction: Windmill Lane, Dublin Dave Hughes, colorist. Audio: No. 4 Studios@Windmill Lane Paddy Gibbons, audio post mixer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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