In “Who Am I?”�one of seven spots in a campaign–a garishly dressed man, replete with loud shirt and a giant medallion hanging from an ostentatious gold chain, walks into a La-Z-Boy furniture gallery. He is holding a silver motorcycle helmet. A female employee greets the prospective customer who is bewildered and confesses, “I don’t know who I am anymore.” She counters by inviting him to “try being yourself over here.” The “over here” is a large red Laz-Z-Boy sofa. His disoriented state disappears once he sits down. He lets out a satisfied sigh, and says “hello old friend” to the couch. He then extends a slightly different greeting to the La-Z-Boy employee as if he’s just noticed her for the first time. “Well, hello new friend,” he says in a bit of a cheesy tone and a flirtatious manner. The tagline: “Comfort, it’s what we do.”
Agency: Rubin Postaer & Associates Joe Baratelli, David Smith, creative directors; Nathan Crow, art director; Eric Helin, copywriter; Shelley Eisner, producer. Production Company: Tool of North America Erich Joiner, director; Jennifer Siegel, Brian Latt, executive producers; Mark Fetterman, producer; Mark Plummer, DP Editorial: Spot Welders Inc. Pam Martin, Lucas Spaulding, editors Music: Elias Arts Jonathan Elias, composer
Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More