Busby Berkeley meets White Men Can’t Jump in this musical comedy spot “Anthem” promoting the BOEPC (The Big, Old, Expensive Phone Company). Stodgy executives form a chorus line of sorts to extol in singing voice the virtues of the BOEPC, urging viewers all the while not to buy Comcast’s Triple Play of discounted cable, Internet and phone service.
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, creative director/copywriter; Mark Wenneker, creative director; Svetoslav �Slav� Nikolov, art director; Spencer Riviera, copywriter; Melissa Nagy, producer Production Company: Moxie Pictures Martin Granger, director; Robert Fernandez, Lizzie Schwartz, executive producers; Roger Zorovich, head of production; Heidi Soltesz, producer; Ramsey Nickell, DP Editorial: hutchco technologies Jim Hutchins, editor Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Dave Hussey, colorist,Jim Bohn, Matthew Lydecker, online editors Music: Asche & Spencer Music & Sound Design Thad Spencer, creative director; Richard Werbowenko, composer; Janell Vircks, executive producer; Alan Omerovic, engineer/mixer Audio: Lime Studios Rohan Young, audio mixer
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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