A man moving his front lawn runs across a disturbing sight laying on the grass–a detached ear. He picks it up and throws it over the fence to his neighbor’s yard. The reason he’s so nonchalant is that after 16 days of films at the VIFF, you’re pretty much not fazed by anything.
Credits
Agency: TBWAVancouver Paul Little, creative director/copywriter; Brent Wheeler, copywriter; Mark Mizgala, art director Mike Hasinoff, producer. Production Company: Soft Citizen, Toronto Perlorian Brothers, directors; Eva Preger, Link York, executive producers; Tuula Hopp, producer; Tico Poulakakis, DP; Jason Edmunds, production designer. Editorial: Tonic Bill Hardman, editor. Visual Effects: Spin VFX, Toronto Audio: GGRP & Pinewood Sound, Toronto
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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