In this :30 spot for Nexon America’s MapleStory, a virtual game, which runs on TV and online, a man walking a pig in a gentleman’s hat demonstrates a strange free activity that aligns with the free game. The spot was shot on 35mm film, with special effects that included manipulating the pig’s jaw to make it look like it’s talking.
Credits
Production Company: Tool of North America Erich Joiner, director; Robert Richardson, dp; Joby Ochsner, producer; Jennifer Siegel, Brian Latt, executive producers
Editorial: Rye Rye Dahlman, editor
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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