To promote the release of Sega Rally Revo, the off road rally racing game, the company is using “The Misadventures of Tonya and Donya,” a series of videos starring two beautiful women who know nothing about rally racing. In “Breakout,” Tonya and Donya drive a race car on city streets and an off road race track, gabbing away behind the wheel. The girls were shot in a studio and green screened, with off road footage shot at a race park.
Credits
Production Company: Mekanism Clay Weiner, writer/director; Ian Kovalik, creative director; Elliot Davis, director of photography; Jason Harris, executive producer; Stef Smith, ep, producer; Hilary Foreman, Stephen Mueller, Vieve Haag, producers; Courtney Loadholt, production coordinator; Brendan Gahan, content manager; Jamal Berkeley, director of multimedia; Jonah Phillips, Caleb Adam Haye, flash development; Richard Krolewicz, Emmett Feldman, animation; Richard Krolewicx, Scott Barry, design; Can Chang, compositing; Michael Honrada, roto/paint Editorial: The Now Corporation Lasse Jarve, Paul Maddelena, editors; Caitlin Parker, Chris Valente, assistant editors Visual Effects: Spy Post Digital Chris Martin, colorist Music: Amber Music Audio: Sound Lounge Steve Giammaria, mixer
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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