Two gamers approach superstar football player Ronaldhino at a birthday party in a samba hall while he is barbecuing. They challenge him to replicate one of the goals his virtual conterpart made in EA SPORTS’ FIFA 08. One of three online video ads, directed by Sven Super via Wieden + Kennedy Amsterdam.
Credits
Agency: Wieden+Kennedy, Amsterdam Joakim Borgstrom, Eric Quennoy, creative directors; Mike Farr, copywriter; Craig Melchiano, art director; Laurence Horner, strategic planner;Hazelle Griffin, Jesse Long, Nick Howe, Kate Parsley, account team; Olivier Klonhammer,
producer;Shannon Preece, post producer;Al Moseley & John Norman, executive creative directors;Tom Dunlap, agency executive producer;Rob Zuurbier, project manager Production Company: Christel Palace, Amsterdam Sven Super, director; Christel Hofstee, executive producer; Francine Van Der Lee, producer; Adam Marshall, editor Postproduction: WRKS, Amsterdam,THE MILL, London Ton Habraken,Adam Scott, telecine Sound Design: Wave, London Aaron Reynolds, sound designer; Tracey Gascoyne, producer Audio: Wave, London,Wave, London Aaron Reynolds; Johnnie Burn, executive producer,Aaron Reynolds; Johnnie Burn, executive producer
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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