To promote workplace safety among young workers, the Workplace Safety and Insurance Board of Ontario (WSIB) has created a series of 11 animated videos that show a young worker whose life changes dramatically after he loses his hand on a meat slicer at work. “Scott” shows the main character with a bloody stump, walking down the street to meet his friend, before someone on a bike delivers a fake appendage.
The animations were created in comic-book style, drawn on paper, scanned and colored digitally and delivered as sequential TIFF files at 72 dpi.
Credits
Agency: DRAFTFCB/Toronto Creative Director: Steve DiLorenzo; Art Directors: Joe Piccolo, Anthony DelRizzo, Stephanie Davidson; Copywriters: Chris Taciuk, Dave Horovitch; Producer: Sheila Sone Production Company: j.j. sedelmaier productions, inc. Designer, Director, Producer: J.J. Sedelmaier; Executive Producer: Patrice Sedelmaier; Animation: Dave Lovelace, Dan Madia, Claire Widman, John Bonarrigo, Jake Friedman, Christina Tozer, John Grimaldi, Jr.; Assistnat Animation: Gene DeCicco, Zero, Sonha Bowen; Additional Design: John Bonarrigo, Gene DeCicco, Zero, Jake Friedman; Digital Ink & Paint Compositing: David Lipson, Luciano DiGeronimo and 8 Hats High (David Colon)
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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