“Silverlight” is a 90-second video that promotes Microsoft’s new cross platform browser platform with a series of vignettes that are shown in a live action/animation sequence.
A small Panasonic HVX900 camera was used in the live action shoot to generate close up skateboard shots. A combination of 2D and 3D elements were used in the animated segments. The video relied on a collaboration between Phoenix Editorial & Design, which oversaw the live action shoot, and Ember, the concept design studio in charge of the animation. Phoenix did green screening and rotoscoping and used Maya and Adobe After Effects to prepare footage that was sent to Ember, which created the CG environments where the characters live.
Credits
Production Company: Phoenix Editorial & Designs,Kerner Optical Director, Visual Effects Supervisor, Creative Director: Matt Silverman; Director of Photography: Marty Rosenberg; Skateboard Cinemaphotography: Aaron Owen; Executive Producer: Jonathan Hinman; Producer: Chris Bunney; Line Producer: Robin Kincade; Editor & Sound Designer: Bob Frisk; Smoke Artists: John Crossley, Treena Loria; MatchMoving: Iban Goiatxe; Rotoscoping: Matt O’Donnell, Aaron Owen, Jake Spirek, Iban Goiatxe, Lindsay London, Visual Effects: Ember Creative Director: Shane Zucker; Creative Director/Executive Producer, Jason Ett; Senior Producer: Chad Feedback; Art Director/Designer: Chris Saunders; Animator/Designer: James Hurlburt; Lead Animator: Steve Day; Animators: Morgan James, Jens Lindgren; Composite: Afshar Guvendik, Joel Ashman, Jill Dadducci; Storyboard Artist: Bryan Frank Audio: M Squared Productions Audio Engineer: Mark Pitchford
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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