A man raids his refrigerator at night to find a headless cold turkey inside puffing on a cigarette. The message: Quitting cold turkey doesn’t cut it; you need a plan and support.
Credits
Agency: WongDoody, Seattle Tracy Wong, creative director; Mark Watson, art director; Jennie Moore, copywriter; Dax Estorninos, producer. Production Company: Green Dot Films Richard Sears, director; Rick Fishbein, executive producer; Rich Pring, head of production; Mat Lumberg, producer; David Claessen, DP. Editorial: World Famous Editorial Tony Fulgham, editor Postproduction: Modern Digital, Seattle Zach Paul, online editor Audio: Clatter & Din Vince Werner, mixer.
Screenwork Type:Best Work
We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
Read MoreMySHOOT Profiles
Add A Comment