To promote its Deal or No Deal scratch off game, the Oregon Lottery depicts some of the shrewdest deals ever made, in this case the Louisiana Purchase, an animation tour de force replete with Thomas Jefferson and a pint-sized Napoleon Bonaparte .
Credits
Agency: Borders Perrin Norrander Terry Schneider, creative director; Jeremy Boland, art director; Eric Terchila, copywriter; Scott Fox, producer. Production Company: LAIKA/house Aaron Sorenson, director/storyboard artist; Jan Johnson, executive producer; Wendy Fuller, animation; Terrence Jacobson, technical director; Roland Gauthier, director of digital production, commercial division; Evan Harris, production designer/character designer; Jenny Kincade, art director; Meghan Saunders, Don Flores, Photoshop artists. Editorial: LAIKA/house Steve Miller, editor; Tom Burney, Flame artist Audio: Digital One
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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