“Movies are made to be seen” (on Canal+ movie channel), a point that is accentuated by a woman who has no idea as to what the feature film Brokeback Mountain is about. As a friend describes the movie to her, bit by bit she forms a vision of it in her mind that is totally absurd and off base.
Credits
Agency: BETC Euro RSCG Stephane Xiberras, creative director; Raphael de Andreis, Camille Raymond, Agathe Guerrier, creatives. Production Company: Partizan Les Elvis, director; Franck Montillot, producer; Florent Fay, line producer; Laurent Delbonnel, DP. Editorial: Partizan Stephane Pereira, editor
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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