Two men haggle over the price for a house, each scoffing at a succession of offers and counter-offers. However, the process goes on so long that the guys age before our eyes. Even the banana in a nearby fruit bowl turns rotten.
Credits
Agency: BVK, Milwaukee Jeff Ericksen, creative director; Mike Holicek, copywriter; Jody Spychalla, art director; Kelly Ladwig, producer. Production Company: Crossroads Films Kevin Samuels, director; Dean Winkler, executive producer; Martell Rose, producer; Marc Laliberte Else, DP. Editorial: Independent Studios, Milwaukee Rob Due, editor; Alisson Lockwood, producer. Postproduction: Complete Post | Creative Services Hollywood Sparkle, colorist Audio: Independent Studios, Milwaukee Steve Kultgen, engineer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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