A long form video from renowned director Tony Goldwyn for Bluefly.com is a short film that depicts a sexual encounter of a young couple, showing the product at the end in a product placement sequence. Goldwyn used a Panaflex Millenium XL camera, shot lots of detail and kept the camera in motion to record the romantic scene and other action in three locations — an office, a sushi bar and a loft apartment.
Credits
Agency: McCaffery Gottlieb Lane, New York Creative Director: Bill Lane; Art Director: Sven Mohr; Executive Producer: Gary Bass; Producer: Sherry Lubbers Production Company: Independent Media, Santa Monica Director: Tony Goldwyn; DP: Janusz Kaminski; Executive Producer: Susanne Preissler; Producer: Adam Cramer; Line Producer: Lindsay Skutch Editorial: Outside Editorial Editor: Scott Gaillard; Executive Producer: Sila Soyer; Assistant Editor: Michael Sullivan; Online Editor: Steve Mottershead Music: Sacred Noise Executive Producer: Jason Menkes; Composer: Ravi Krishnaswami Audio: Berwyn Editorial,Berwyn Editorial Mixer: Eric Thompson,Sound Designers: Eric Thompson, Brett Fuchs
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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