A narrowly averted high speed collision between a car and an oncoming train is used to parallel the hard hitting action of NHL hockey in this promo for sports coverage on the VS. Network.
Agency: Taxi | New York Wayne Best, executive creative director/art director; Vinit Patal, Nathan Frank, copywriters; Paul Caiozzo, art director; Cheri Anderson, producer. Production Company: Epoch FIlms, NY Office Enda McCallion, director; Jerry Solomon, executive producer; Pat Harris, prdoucer; Steve Chivers, DP. Editorial: Whitehouse Post Productions, New York Rick Lawley, editor; Kim O๏ฟฝDonnell, assistant editor Postproduction: Company 3 New York Billy Gabor, colorist Visual Effects: Ring of Fire Jerry Spivack, creative director; John Ciampa, Inferno artist; John Myers, executive producer Sound Design: Machine Head Stephen Dewey, sound designer; Vicki Ordeshook, producer
Audio: audioEngine Rex Recker, Tom Goldblatt, mixers
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More