A paper airplane flies through a cityscape, eventually making its way through a window and onto a restaurant table where a customer unfolds the plane, and flattens it out, at which point it becomes a Sony VAIO laptop. The parting message: “Mobile like no other.”
Credits
Agency: Ignited Minds, Marina del Rey, Calif. Mike Wolfsohn, creative director; Tim Washburn, associate creative director/art director; Jason Carter, copywriter; Diego Espana, executive producer/producer. Production Company: Brasileira Filmes Bia Flecha, director; Magda Barbieri, executive producer; Pedro Araujo, producer; Ze Bob Eliezer, DP.
Editorial: Brasileira Filmes Caio Cobra, editor Postproduction: Casablanca Studios, Inc. Marco Oliveira, colorist
Visual Effects: Pix Post, Sao Paulo Helder Fagundes Junior, visual effects coordinator; Luciano Nieves, lead CG artist; Hugo Silverio, Carlos Florencio, Rafael Talo, 3D artists; Renato Leodoro, Alexandre Carvalho, Flame artists Music: Estudio Angel, Sao Paulo Marcos Romera, composer Audio: Estudio Angel, Sao Paulo Equipe Angels, audio post mixer
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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