This 60 second spot for Alcon’s new AcrySof Restor Cataract replacement lens features an event that many dream their whole life of seeing–a safari in Africa, complete with wild animals, exotic tribal warriors and stunning African landscapes. When you finally get to go, you don’t want to miss a thing. As in life, you want to see it all–the big picture and all of the many details. In this case, ReStor provides just that.
Credits
Agency: DraftFCB | Chicago Creative Director: Amanda Van Doorene, Copywriter: Brooke Murphy, Art Director: Felix Burgos, Producer: Laura Benjamin Production Company: MJZ Director: Elma Garcia Editorial: BlueRock Editor: Tom Schachte Visual Effects: Spontaneous
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment