Three men are drinking beer in a bar. The film suddenly goes into rewind. The men put their beers down and walk backwards out of the bar. They
continue walking backwards through a field next to a river and into an ice age. As they walk backwards their hair grows and they become prehistoric men frozen in a glacier. As time reverses they melt and give way to monkeys swinging backwards in trees, fish splashing backwards through the surf and dinosaurs running backwards as the meteor that caused their
extinction flies back up in the sky. Finally we see lizards on the shore of a river. Three glasses of Guinness are shown under the words “Good things
come to those who wait.”
Credits
Agency: AMV BBDO Matt Dornan, Ian Heathfield (a.k.a. Matt & Ian), creatives; Yvonne Chalkley,
producer Production Company: Kleinman Productions, London. Daniel Kleinman, director; Johnny Frankel, producer; Jess Hall, DP.
(Kleinman Productions has since closed and Kleinman is now partnered in
Rattling Snake, London).
Editorial: Cut + Run, London Steve Gandolfi, editor Visual Effects: Framestore CFC | London William Bartlett, visual effect supervisor; Scott Griffin, effects producer;
Quentin Miles, lead animator; Alex Thomas, Inferno artist; Andy Boyd, CGI
supervisor
Audio: Wave Studio Johnnie Burn, audio mixer
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment