Deploying her signature style of animation using colored salt manipulated on a black canvas by a condor feather, director Aleksandra Korejwo of Acme Filmworks, Hollywood, shows a female singer give way to an image of a guitar player, the heart and spade suits of playing cars, and a procession of musicians on their instruments, ranging from a drummer to a saxophonist to a guitarist. Each spot in the campaign mixes varied animated elements depicting icons of the gaming/casino world–music, playing cards, and in some cases, poker chips, slot machines and cocktails. This array of uniquely animated colored sand images then conclude with the appearance of a logo for the Riverwind Casino, accompanied by the slogan, “Be Swept Away,”
Credits
Agency: Ackerman McQueen David Lipson, chief creative officer; Rob Neatherlin, senior art director; Tom Twomey, senior producer; Magen Fuller, producer. Production Company: Acme Filmworks, Hollywood, Calif. Aleksandra Korejwo, animation director; Ron Diamond, executive producer; Gwynn Adik, co-executive producer; Pernille D๏ฟฝAvolio, producer; Lita E.R. O๏ฟฝDonnell, production manager; Miachel O๏ฟฝDonnell, head of digital operations; Scott Coleman, digital compositor Editorial: Acme Filmworks, Hollywood, Calif. George Khair, offline editor/post supervisor Music: Ackerman McQueen Todd Gauthreaux, arranger/composer Sound Design: Ackerman McQueen Jason Bushore, sound designer Audio: Ackerman McQueen Jason Bushore, mixer
Screenwork Type:Best Work
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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