Dutch star Wendy van Dijk, shot in live action, shares the screen with a cute, cuddly adorable collection of animated woodland creatures who frolic in colorful foliage during a beautiful summer day in the country. Then suddenly a truck carrying Lay’s Potato Chips enters the picture, coming on fast in the direction of a colt who’s playing on the road. The truck swerves to avoid the animal, hitting a fence post and causing bags of new improved Lay’s paprika chips to pour onto the road and fly into the hands of the nearby van Dijk. She tastes a chip and is immediately delighted. Then we’re back to joyous perfection when the colt emerges unscathed from a big pile of Lay’s Chips.
Credits
Agency: FHV/BBDO Netherlands Rohan Young, creative director; Jennifer Farrington, art director; Tiffany Davenport, writer; Niko Koot, producer. Production Company: LAIKA/house Aaron Sorenson, director; Jan Johnson, executive producer/producer; Mike Wellins, live action supervisor; Jenny Kincade, art director; Rex Carter, Flame artist; Adrian Grey, CG animation artist; Gary Cooper, background painter. Editorial: LAIKA/house Michael Corrigan, editor
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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