As line drawn animation unfolds before our eyes to reveal a cityscape, a voiceover poses what sounds like a mathematical problem. “Presume the average minimum temperature during winter is 34.7 degrees fahrenheit, the average rainfall 5.7 inches. Supposing cardboard boxes hae a fiber saturation point of 3.2, how desperate do you have to be to sleep in one?” The animation of the figures and the cardboard shelter then turns to live action as we see a male teenager huddled under the box. “Help a kid who has survived life on the street earn a college degree,” relates a voiceover.
Credits
Agency: Ad2Seattle Charles Noback, art director/copywriter; Andy Durr, art director; Shannon Mead, copywriter. Production Company: Story, Chicago Brian Johnson, director/DP; Mark Androw, executive producer; Mary Langenfeld, producer. Editorial: World Famous Editorial Tony Fulgham, editor; Megan Lingafelter, producer. Postproduction: Flying Spot Jeff Tillotson, colorist. Visual Effects: Blank Design, Seattle Animation: Bobby Hougham, creative director/art director/illustrator/animator; Alan Llave, animator; John Schuchard, 3-D artist; Susan Andrade, illustrator.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment