Children are shown playing on a playground, including a boy pushing his friend on a swing. The friend on the swing keeps demanding to be pushed higher, and upon his third request, he is launched across the park. The strong boy who was pushing stares in awe at his brute strength as a checklist of muscle, brains, and stealth appears on the screen. The muscle box is checked as a voiceover asks, “What’s your role?” and the boy morphs into a character from the Sony PlayStation game Sly3.
Agency: TBWA/Chiat/Day, Inc Creative Director, Jerry Gentile; Copywriter, Raymond Hwang; Art Director, Tom Gibson; Producer, Mark Johnston; Producer, Aileen Baliat; Account Executive, Heather nance; Business Manager, Abilino Guillermo Production Company: HSI Productions Director, Jake Sebastian Wynne, James Canty; Director of Photography, Don Davis; Executive Producer, Annique DeCaestecker; Producer, Kira Carstensen Editorial: VBE Editor, Greg Young; Post Producer, Cristy Pacheco Visual Effects: JackFX VFX Artist, Scott McNeil; Producer, Dan Connelly
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
